Do you know how many mobile game players in China? As market research, Niko Partners, reported, China has more than 500 million mobile gamers, contributed $8.23 Billion revenue of market size in 2016, and the number is still booming in 2017. It said it will reach 699 million mobile gamers in 2021. What does that mean? There will be two times of US population playing mobile games in China!! The market size is enormous!!
Source: Newzoo/SuperData, 2016
Source: Niko Partners 2016
The rest of world maybe busy playing Pokeman Go, but how about China’s mobile Gamers? They are going crazy for a total different game, called Honor of Kings. You probably know about LoL (League of Legends). Honor of Kings is a pretty complete copy of LoL, but even better! It can be performed perfectly by mobile device, both iOS and Android version, which means you can play LoL-like mobile MOBA (Multiplayer Online Battle Arena) games in the subway or toilet. You will be surprise by the quality of this game.
Source: Trustdata 2017 (MAU: Monthly Active User; Most of games above are only available in China)
You probably will say it has no originality, but Riot Games, Inc., the developer of LoL had already been acquired a majority share of stake by Tencent, which is the developer of Honor of Kings. Tencent is China’s largest digital games company, it also owns Wechat and QQ, the two most famous SMS app. China can always copy a game first in local market, and use huge gamers’ market to improve it. Eventually, it can beat or acquire the original game easily.
Let’s say LoL had a chance to dominate China market, if it published mobile Chinese language version first, because China has more than 731 Million cyber citizen, and nearly 95.1% of them use mobile device to surf the internet, said by CNNIC (China Internet Network Information Center) in 2016. The infrastructure of PC network is very expensive, so China cyber citizen skipped PC network era, and directly leap forward to 3G/4G era.
Chinese e-commerce giant Alibaba reportedly invested over $15 million into the e-Sports tournament in 2016, and keeps pushing it into the Olympic Games. On the other hands, after taking down human Go champion Ke Jie in May, 2017, the Deepmind AlphaGo had announced that it will soon use AI to challenge e-Sport game StarCraft 2. They both aim for the viewership from over 100 countries and regions across the globe. The viewers are also the players.
PC platform controls e-Sport devices for more than three decades, because gaming PC still has high margin for ODM/OEM/OBM businesses, so you can find the major sponsors all come from the PC industry, such as HP, Dell, Lenovo and Asus. However, China e-Sport scene is beyond your imagination. It looks like the picture below. Yes! There are no desktop, no monitor, no keyboard and mouse, but you can never underestimate this trend!! MOBA games now are free to play and use multiple ways to earn your money. Free APP always spreads too fast to be noticed. It is like virus, so where the market goes?
Source: Gamesky, 2016
You already missed the growth opportunity of gaming PCs, China mobile games and e-Sports. What we need to do is to seize the derived market chance. You should invest no more in gaming PC accessories. Mobile online games will shorten the battery life, and need bigger screen for eye protection. The most but not least, e-Sports cannot be interrupted by anything, such as small bandwidth of internet, charging cable, powerbank, headphone, speaker and even your nagging mom. Everything will go wireless, which it has to be over Bluetooth 4.1. Games industry also aim for VR/AR market now. Global Consumer electronic suppliers already create a lot of awesome ODM/OEM/OBM accessories for mobile gamers, such as Ultra-slim Battery Case (no usb cable required), VR Box, TWS Bluetooth Earbuds, dual band router, and Fast Phone Charger…etc.